Eight Writers. One Brand Voice. Every Single Time.

Create a brand voice reviewer that scores every piece of content against your specific guidelines. Attach your brand docs. Set a quality gate. Know that nothing publishes unless it sounds like your brand.

Create a Brand Voice Reviewer — Free

Brand Voice Dilutes the Moment Your Team Grows

When it was just you writing, brand voice was easy — it was your voice. Then you hired writer #2. Then #3. Then freelancers. Then an agency.

Now every piece sounds slightly different. The blog is casual. The emails are formal. The social posts are trying too hard. And your brand guidelines document sits in a Google Drive folder that nobody opens.

The guidelines exist. Nobody checks against them.

The bigger problem: brand voice is subjective. "Does this sound like us?" is a feeling, not a measurement. Different reviewers interpret the guidelines differently. There's no standard. No score. No system.

Turn Your Brand Guidelines Into a Scoring System

TeamBench turns subjective "does this feel right?" into an objective 0–100 score against your specific brand criteria.

1. Upload your brand docs to a knowledge base

Your brand guidelines, tone of voice document, messaging framework, dos and don'ts — upload them all. The AI reviewer reads them.

2. Create a brand voice reviewer

Tone alignment (30%), vocabulary & phrasing (25%), audience awareness (25%), consistency with existing content (20%).

3. Set a quality gate

Minimum score: 75. Anything below gets a FAIL badge. Writers know the bar.

4. Every writer uses the same standard

Your senior writer and your newest freelancer are both scored against the same criteria. The reviewer doesn't have a bad day.

5. Track consistency over time

See if a specific writer consistently scores low (coaching needed) or if a content type drifts (guidelines need updating).

What This Looks Like in Practice

SaaS company with 8 content contributors — 3 in-house marketers, 2 freelance writers, 1 agency, 2 subject matter experts.

Before TeamBench

  • ✕Brand guidelines exist as a 12-page PDF nobody rereads
  • ✕Marketing manager reviews every piece for "brand feel" → 8+ hours/month
  • ✕Freelancers consistently miss the tone → 2–3 revision rounds per piece
  • ✕No measurable standard — "on brand" means whatever the reviewer feels that day

After TeamBench

  • Brand docs uploaded to knowledge base → reviewer knows the brand
  • Brand voice reviewer with 4 weighted criteria → objective 75+ quality gate
  • Freelancers self-review → first submissions score 80+ within a month
  • Score trends show consistency improving from 68 to 82 average over 8 weeks

Consistent brand voice across all 8 contributors. Marketing manager review time drops by 60%. New writers ramp up in days instead of months.

Key Features

Knowledge basesUpload your brand docs. Every review reflects YOUR brand.
Custom scoring criteriaScore on YOUR brand dimensions — tone, vocabulary, audience, consistency.
Quality gatesSet the minimum brand standard. Nothing publishes below it.
Scored feedback"Your brand voice score is 68/100" is more useful than "this doesn't feel right."
One-click improveWriters fix brand issues themselves instead of waiting for revision notes.
Score trendsTrack brand consistency across writers and content types over time.
Panel reviewsScore for brand voice AND readability AND compliance in one submission.

Resources

Brand Consistency at Scale: The Complete GuideBrand Voice: Define, Document & EnforceFree Brand Voice Analyzer

Make Brand Voice Measurable

Upload your brand guidelines. Create a brand voice reviewer. Score content against your specific standards. Five minutes to set up.

Create a Brand Voice Reviewer — Free

No credit card required · Upload your brand docs · Quality gates included